Who
is Autobytel Inc.?
Autobytel Inc. (NASDAQ: ABTL) is an automotive marketing services company that assists automotive dealers and manufacturers in the sale of vehicles. By connecting consumers to automotive dealers and manufacturers through internet lead referral programs and on-line advertising, Autobytel provides automotive dealers and manufacturers with opportunities to efficiently market their vehicles to potential customers. Autobytel purchases from third party sites and generates from its owned websites consumer requests for pricing and availability for new and used vehicles, as well as for vehicle financing, and sells these leads primarily to its automotive dealer and manufacturer customers. Leads are purchased from a network of supplier websites, such as Edmunds, Kelley Blue Book and Yahoo!. Autobytel owns consumer-facing automotive websites, including Autobytel.com®, Autoweb.com®, AutoSite.com®, Car.comsm, CarSmart.com®, CarTV.com®, and MyRide.com®, that provide consumers with information and tools to aid them with their automotive decisions. In addition to advertising opportunities on its owned websites, Autobytel provides advertising opportunities for automotive manufacturers and other automotive advertisers through the company’s marketing network, which includes the automotive sections of third party co-branded websites operated by Autobytel and the Autobytel AutoReach advertising network.
Where
are your corporate headquarters?
Our corporate headquarters are located at 18872 MacArthur
Boulevard, Irvine California 92612.
What
websites does Autobytel own and operate?
Autobytel owns and operates seven websites - Autobytel.com, MyRide.com, Autoweb.com, Car.com, CarSmart.com, AutoSite.com,
and CarTV.com
What
is the Autobytel New Car Program?
With Autobytel's New Car Program dealers can receive quality
new-car customers from our popular Autobytel sites PLUS our
marketing network, which includes some of the most visited
automotive sites on the Internet. Our Quality Verification
System® is designed to screen and validate customers so you
receive high-quality, serious new-car customers, to turn into
more car sales.
What
is the Autobytel Used Car Program?
The Autobytel Used Car Program featuring Performance Based
Marketing will give dealers premier placement in the top area
of one of the largest used car listings on the Internet, reaching
millions of car shoppers every month, a dedicated toll-free
number, automatic de-duplication, and dealers pay only for
the e-mail and phone leads generated through the program -
with no listing fees and no monthly subscription fees.*
Available in some states. See an Autobytel
representative for details.
What
is the Special Finance Leads Program?
Autobytel's Special Finance Leads program powered by Car.com
is for dealers specializing in new and used vehicle financial
services. The Special Finance Leads program allows the dealer
to capture credit risk customers after they've applied for
an auto loan and also provides consumers an opportunity to
obtain financing for a vehicle through its network of subscribing
dealers and online finance companies.
What
is Autobytel LeadCall?
Autobytel LeadCall is a customized live-call program to set
in-dealership VIP appointments and score customer "readiness
to buy" so you can focus on the all important process of building
relationships and selling to customers. It's like adding an
extra salesperson for less than you spend on balloons!
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| How
it works: |
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1. Dealer receives
the Purchase Request and attempts customer contact.
2. Four hours after receiving the Purchase Request, the
LeadCall Specialist will begin to call the customer. |
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a. The calls will be made from 9 am to 9 pm for the specific
time zone in which the customer resides.
b. Up to 8 calls will be made within
3 days. No messages will be left. |
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3. Once the LeadCall
Specialist reaches the customer, a series of questions
are asked to score the customers buying readiness and
set in-dealership VIP appointment.
4. Dealer receives notification of customer in-dealership
VIP appointment
5. Dealer helps customer buy vehicle. |
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What
is the Autobytel Quality Verification System® (QVS®)
To ensure that the quality of the consumers that Autobytel
sends to its dealers remains high, Autobytel has instituted
one of the most aggressive customer quality verification systems
in the business.
QVS also includes a "No Spam" policy: Autobytel
will not solicit or accept Purchase Requests from our third-party
providers that were acquired from an email campaign.
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| Autobytel's
seven-step Quality Verification System: |
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1. "Serious Buyer Only" language
is prominently displayed at the start of all Purchase
Requests (PRs).
2. Each PR name is crosschecked, and bad names are eliminated.
3. Every phone number is verified.
4. Questionable phone numbers are validated with a live
call from Autobytel's customer call center.
5. Email addresses are verified. PRs with undeliverable
email addresses are eliminated.
6. PRs from Serious Buyers are sent to the Dealership. |
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To stay ahead of the marketplace, we
regularly adjust our QVS by adding more rigorous filtering
hardware and software designed to make sure that only quality
leads reach the dealerships.
What
is Autobytel's Rapid Response Program?
Autobytel's Rapid Response is a value-added service that automatically
places phone calls to Autobytel member dealers, immediately
notifying them - generally within seconds - each time an Autobytel
customer requests a price quote from their dealership during
normal business hours. This unique service generated significant
improvements to customer response rates and sales among dealers
who participated in the program.
| How it works: |
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1. Rapid Response automatically calls you once a Purchase
Request has been submitted. (The phone tree system will dial
up to 3 contact numbers until you are reached!)
2. An automated operator tells you a request has come in and
gives you the details.
3. Press "1" and you are then connected to the customer. |
What
is Email Manager?
Autobytel's Email Manager is a value-added service that
helps dealers keep in touch with online customers with targeted
e-mails at timely intervals during the purchasing process.
Automatically generated, customized, branded e-mails remind
customers that the Autobytel member dealership is available
to assist them with their purchase, and keeps the dealership
top-of-mind. Autobytel's Email Manager program also provides
real time customer alerts and back-end access so you know
the minute a customers opens the email or click on your website
link, giving you a live snap-shot of where the customer is
in the car-buying lifecycle.
What
is Custom Messaging?
Autobytel's Custom Messaging is a value-added service that
promotes your dealership's exclusive offers, such as a free
oil change or test drive. Custom messaging gives dealers the
opportunity to promote their brand by displaying their dealership's
logo, contact information and website link to potential car
buyers.
What
criteria must a site meet to become a part of Autobytel's
Marketing Network?
Site Purpose and Reputation: Before a site can become a part
of the Autobytel Marketing Network, it is ranked by how relevant
it is to prospective car buyers.
Lead Quality: Autobytel Marketing Network sites are put on
notice or suspended if lead quality drops and too many leads
are scrubbed out by our Quality Verification System.
Customer-Centric Experience: Secret Shoppers monitor Autobytel
Marketing Network sites regularly to make sure the process
is positive and "serious-buyer-only" expectations are clear.
Closing Ratio Standards: Autobytel Marketing Network sites
are suspended if their closing ratio falls below our average
closing ratio.
The higher the Autobytel Marketing Network site ranks in the
above criteria, the more Purchase Requests it can deliver
to our dealers.
How
can I get an estimate for available leads in my territory?
To see how many high quality New Car Leads, Used Car Leads
and/or Special Finance Leads are available in your area go
to Autobytel's Real-Time Lead Estimator
Tool.
How
large is Autobytel Inc.'s sales and dealer support force?
As the industry's most experienced Internet Marketing Specialist, we've come to understand Internet customers and we've developed the most effective tips and techniques. Our dealer support teams give you hands-on dealership assistance and training so you can take advantage of our years of experience and turn Purchase Requests into car sales!
When you sign up with Autobytel, your dedicated Certified Account Manager can provide you with in-dealership training and support, conduct custom consumer surveys, territory evaluations, best practices consultation and much more.
Familiar with CRM systems, our Account Managers will assist you in building email templates, follow-up processes, and custom reports.
To contact an Autobytel representative in your area click
here.
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